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Sell Proprietary Products to Improve Sales Growth June 6, 2010

Posted by dennissommer in Sales, Strategic Planning.
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Is sales growth improvement a goal of yours this year? Selling proprietary products and services is one proven method to improve your sales growth in today’s challenging economy.

Offering generally available products and services places your business in the commodity zone. The commodity zone is highly competitive with a large number of vendors providing the same offerings. Pricing is usually the primary and only concern of the customer. Price discounting and lower profits is the norm for most businesses in the commodity zone.

To increase your sales revenues and profits, you should incorporate proprietary products into your business offering mix.

Offerings with a unique design, functionality and technology can make your products proprietary. This will increase the desirability of your products and services. Customers will be willing to pay a higher price for this unique offering. Proprietary products also offer protection from the competition.

Instead of focusing on being a low cost provider to win business, selling proprietary products enables you to sell your products at a higher price and profit.

I look forward to hearing from you.

Dennis Sommer
CEO, Executive Business Advisers

My specialty is helping companies improve their business growth, sales and marketing performance.

Business improvement specialties include: business startup  , business growth , sales , marketing , business coaching , strategic planning and customer retention

Call me today to schedule a free consultation:   800-627-6512

 

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