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Being Different to Improve Your Business Strategy June 11, 2010

Posted by dennissommer in Uncategorized.
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Is business strategy improvement a goal of yours this year? Truly differentiating you’re products and services is one proven method to improve your business strategy and growth in today’s challenging economy.

When you act, sound, look and sell the same products and services as other vendors in your industry, current and potential customers just see you as another commodity. This is true for both product and service companies. Pricing is usually the primary and only concern of the customer, because in their eyes, everything else is equal. Price discounting and lower profits is the norm for most businesses in the commodity zone.

To improve your business growth, sales revenues and profits, you need to create a business strategy that focuses on being different. Differentiate your business from others in your market space.

Here are a few things to look at when developing your business strategy to differentiate your business.
— Your website design and look
— Your other sales and marketing collateral
— What you are offering customers
— Product naming
— Language you use, written and verbal
— How you offer your products and services
— How you describe your solutions
— How you describe the benefits
— Your sales process
— Your customer service process

When you differentiate your business, products and services successfully, you become the best choice and selling at a higher price will not be an issue.

I look forward to hearing from you.

Dennis Sommer
CEO, Executive Business Advisers

My specialty is helping companies improve their business growth, sales and marketing performance.

Business improvement specialties include: business startup  , business growth , sales , marketing , business coaching , strategic planning and customer retention

Call me today to schedule a free consultation:   800-627-6512

 

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