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Is a Strong Branding Strategy Key to Increasing Sales Revenue Growth March 15, 2012

Posted by dennissommer in Marketing, Strategic Planning.
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Oddly enough, in today’s business world, great products and services are seldom enough to make a lasting impression on your customers.  In today’s competitive market, a strong branding strategy is key to increasing sales revenue growth and will help ensure that customers remember your business as the ”Go To” source for their needs.

A strong branding strategy includes your company’s name, logo, symbols, web site and all other tools that define your business in the minds of customers and, perhaps more importantly, differentiates your business from others providing the same products and services in your industry.

Branding and marketing go hand in hand, according to marketing experts.  If you can build a strong brand, you will have a strong marketing program.  If you can’t, then all the advertising, fancy packaging, sales promotions and PR in the world won’t help you with sales revenue growth.

Almost anything can be branded in your business, including your company, products, services and you. Strong branding is not as simple as you might think.  It is complex and involves the customer’s total experience with you, your product or your service.  The most effective branding combines both online and offline collateral.  The web offers tremendous low cost opportunities for promoting your brand.

Keep in mind, the best branding tends to focus on emotions and appeals to a person’s natural need for improvement.  Be original in identifying your brand identity.  Identify the things that truly sets your business apart from others in your industry.  Everybody focuses on  quality and service, for example, so look for something that’s truly different.  If you are having trouble pinpointing your branding strategy, try asking your customers what they need from you the most, then base your brand on that.

One final point to consider.  Simplicity is a virtue in a strong branding strategy.  Customers are overwhelmed by excess information.  Too much information confuses your brand message.  Keep your branding strategy simple and focused and you will have a strong branding strategy that will dramatically increase sales revenue growth.

Until next time  . . .

Think Big and Take Action !

Dennis Sommer

Dennis Sommer is the CEO of Executive Business Advisers . Dennis is a highly sought after business growth expert with over 25 years experience.  His specialty is helping companies quickly improve business performance and sales revenue growth.

If improving business performance and sales revenue growth is a priority of yours this year, contact us today to see how Executive Business Advisers can help.  Call 330-676-1876 or email us at sales@ebaac.com

Copyright © 2012 Dennis Sommer All rights reserved.