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Are You a Visible or Invisible Leader April 30, 2012

Posted by dennissommer in Leadership.
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Could your employee and business issues, slow profit and sales revenue growth be due to the fact you are, or have an invisible business owner, CEO and leadership team?

Based on a recent survey of nearly 8,000 employees by CareerBuilder, it was found that a surprising number of employees today say they could not name or identify their CEO or the executive leadership team. The survey also found that a large percentage of employees did not know how their company performs financially.

The survey found:

— 40% of employees say they’ve never met their CEO.

— 21% of employees don’t know what their CEO looks like.

— Only 35% of employees can name all the C-level officers at their organizations.

— 68% of employees don’t know how much income their company generates annually.

Could an invisible CEO and leadership team be part of the reason why so many companies are struggling today? From my experience developing and working with successful business owners, CEOs and executive leadership teams, I would say “yes”.

Most successful companies have CEOs and executive leadership teams who are visible and have a public presence. This gives employees a positive impression of their leadership team and a feeling that they are part of a successful organization. This leadership visibility and access increases employee morale, productivity, creativity and leaves positive impressions with customers.

The CEO and leadership team must be the face of the organization both internally and externally. Every one of them needs to be visible and accessible to internal employees, stakeholders, customers and the outside public to allow them to connect and build positive perceptions and relationships.

Visible CEOs and leadership teams inspire and motivate employees, stakeholders and customers -ultimately leading to higher profitability and sales revenue growth.

Are you an invisible leader or are you a leader that is visible, promoting the vision, mission and values of a successful organization?

Until next time  . . .

Think Big and Take Action !

Dennis Sommer

Dennis Sommer is the CEO of Executive Business Advisers . Dennis is a highly sought after business growth expert with over 25 years experience.  His specialty is helping companies improve their business performance and sales revenue growth in 30 days.

If improving business performance and sales revenue growth is a priority of yours this year, contact us today to see how Executive Business Advisers can help.  Call 330-676-1876 or email us at sales@ebaac.com

Copyright © 2012 Dennis Sommer All rights reserved.

Is a Strong Branding Strategy Key to Increasing Sales Revenue Growth March 15, 2012

Posted by dennissommer in Marketing, Strategic Planning.
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Oddly enough, in today’s business world, great products and services are seldom enough to make a lasting impression on your customers.  In today’s competitive market, a strong branding strategy is key to increasing sales revenue growth and will help ensure that customers remember your business as the ”Go To” source for their needs.

A strong branding strategy includes your company’s name, logo, symbols, web site and all other tools that define your business in the minds of customers and, perhaps more importantly, differentiates your business from others providing the same products and services in your industry.

Branding and marketing go hand in hand, according to marketing experts.  If you can build a strong brand, you will have a strong marketing program.  If you can’t, then all the advertising, fancy packaging, sales promotions and PR in the world won’t help you with sales revenue growth.

Almost anything can be branded in your business, including your company, products, services and you. Strong branding is not as simple as you might think.  It is complex and involves the customer’s total experience with you, your product or your service.  The most effective branding combines both online and offline collateral.  The web offers tremendous low cost opportunities for promoting your brand.

Keep in mind, the best branding tends to focus on emotions and appeals to a person’s natural need for improvement.  Be original in identifying your brand identity.  Identify the things that truly sets your business apart from others in your industry.  Everybody focuses on  quality and service, for example, so look for something that’s truly different.  If you are having trouble pinpointing your branding strategy, try asking your customers what they need from you the most, then base your brand on that.

One final point to consider.  Simplicity is a virtue in a strong branding strategy.  Customers are overwhelmed by excess information.  Too much information confuses your brand message.  Keep your branding strategy simple and focused and you will have a strong branding strategy that will dramatically increase sales revenue growth.

Until next time  . . .

Think Big and Take Action !

Dennis Sommer

Dennis Sommer is the CEO of Executive Business Advisers . Dennis is a highly sought after business growth expert with over 25 years experience.  His specialty is helping companies quickly improve business performance and sales revenue growth.

If improving business performance and sales revenue growth is a priority of yours this year, contact us today to see how Executive Business Advisers can help.  Call 330-676-1876 or email us at sales@ebaac.com

Copyright © 2012 Dennis Sommer All rights reserved.