jump to navigation

4 Strategies to Increase Sales Revenue Growth and Become Your Customers First Call April 16, 2012

Posted by dennissommer in Customer Service, Sales.
Tags: , , , , , ,
1 comment so far

Is it possible to implement strategies to increase sales revenue growth with very little marketing?  Customers calling you 24 hours a day nonstop, more business than you can handle and no need for a large marketing budget?

The answer is, yes, it is possible.  This only happens when you become what I call, the” Customers First Call”, a person or business that customers think of first when they have a need or serious problem that must be fixed.

Are you that person or business in your industry?

How different would your business be if your name comes to mind first when your customer needs help? When you think about it, becoming the “Customers First Call” should be your highest business priority.

Let’s take a look at four (4) strategies you should take to become the “Customers First Call” in your industry.

1.  Deliver superior customer service before they are a customer.

Good companies provide quality customer service.  Once you become their customer, they will handle your issues quickly and professionally.  The difference between a good company and a company who is the “Customers First Call”, is the latter provides superior customer service, focusing on customer service even before a customer becomes a customer.

By going above and beyond everyone else and focusing on superior customer service from the first initial phone call or customer meeting, you can eliminate customer complaints instead of reacting to them once they occur.

2.  Deliver superior communication skills.

Take a moment and think about companies that you would consider a “Customers First Call”.  Do they rattle off statistics and technical jargon that could only be understood by a NASA scientist?  Do they go on forever lecturing and you never have a chance to talk? Most likely your answer is, “No.”

A company that is the “Customers First Call” has the ability to sit down and listen to customers.  Then, they can translate a very complex issue and solution into terms that a six-year old can understand. Their communication is simple and precise.

They deliver superior written, verbal and listening skills. When dealing with customers they are considered master communicators.

3.  Develop tremendous knowledge about themselves, the competition and customer.

Would you hire a professional or purchase a solution from someone who didn’t take the time to learn about your company or your industry?  How about someone who doesn’t know everything about their own products or their competitors?  Would you have confidence in their solution?  Probably not.

So what impression do you leave with your customers?  A company that is the “Customers First Call” not only becomes the expert in their own solutions, they also become an expert on their competitors, the customer, and the customers industry.

4.  Develop strong customer relationships.

A big portion of my work with clients is to increase sales revenue growth and improve business growth by improving their relationship with their customers. In this fast-paced world, many professionals and organizations are so focused on short-term goals; they have forgotten one of the most important success factors.

People buy relationships not products. It’s hard to focus on the customer when you are dealing with monthly quota goals, internal politics, investors, organizational changes and the overflow of email and voice-mail requests requiring immediate responses.

Unfortunately, if you ignore your current customer or new potential customer, they won’t be a customer for long.  Connecting with customers on a personal and professional level consistently, will build a strong customer relationship turning them into lifetime loyal customers.

Are you ready to implement strategies to increase sales revenue growth and become the “Customers First Call” in your industry?

Until next time  . . .

Think Big and Take Action !

Dennis Sommer

Dennis Sommer is the CEO of Executive Business Advisers . Dennis is a highly sought after business growth expert with over 25 years experience.  His specialty is helping companies improve their business performance and sales revenue growth in 30 days.

If improving business performance and sales revenue growth is a priority of yours this year, contact us today to see how Executive Business Advisers can help.  Call 330-676-1876 or email us at sales@ebaac.com

Copyright © 2012 Dennis Sommer All rights reserved.

Advertisements

Is a Strong Branding Strategy Key to Increasing Sales Revenue Growth March 15, 2012

Posted by dennissommer in Marketing, Strategic Planning.
Tags: , , , , , , , ,
add a comment

Oddly enough, in today’s business world, great products and services are seldom enough to make a lasting impression on your customers.  In today’s competitive market, a strong branding strategy is key to increasing sales revenue growth and will help ensure that customers remember your business as the ”Go To” source for their needs.

A strong branding strategy includes your company’s name, logo, symbols, web site and all other tools that define your business in the minds of customers and, perhaps more importantly, differentiates your business from others providing the same products and services in your industry.

Branding and marketing go hand in hand, according to marketing experts.  If you can build a strong brand, you will have a strong marketing program.  If you can’t, then all the advertising, fancy packaging, sales promotions and PR in the world won’t help you with sales revenue growth.

Almost anything can be branded in your business, including your company, products, services and you. Strong branding is not as simple as you might think.  It is complex and involves the customer’s total experience with you, your product or your service.  The most effective branding combines both online and offline collateral.  The web offers tremendous low cost opportunities for promoting your brand.

Keep in mind, the best branding tends to focus on emotions and appeals to a person’s natural need for improvement.  Be original in identifying your brand identity.  Identify the things that truly sets your business apart from others in your industry.  Everybody focuses on  quality and service, for example, so look for something that’s truly different.  If you are having trouble pinpointing your branding strategy, try asking your customers what they need from you the most, then base your brand on that.

One final point to consider.  Simplicity is a virtue in a strong branding strategy.  Customers are overwhelmed by excess information.  Too much information confuses your brand message.  Keep your branding strategy simple and focused and you will have a strong branding strategy that will dramatically increase sales revenue growth.

Until next time  . . .

Think Big and Take Action !

Dennis Sommer

Dennis Sommer is the CEO of Executive Business Advisers . Dennis is a highly sought after business growth expert with over 25 years experience.  His specialty is helping companies quickly improve business performance and sales revenue growth.

If improving business performance and sales revenue growth is a priority of yours this year, contact us today to see how Executive Business Advisers can help.  Call 330-676-1876 or email us at sales@ebaac.com

Copyright © 2012 Dennis Sommer All rights reserved.